ROAS is a reporting metric. Profit is the business outcome.
Magnify combines Google Ads performance with the evidence needed to find spend leakage and protect profitable growth. Start with the 92-point account baseline.
Why this matters
A good-looking ROAS can still hide weak unit economics and bad allocation.
Campaign averages blend products, queries and conversion signals together. Profit-first optimization starts by finding whether measurement is trustworthy, where spend leaks and which areas of the account deserve deeper economic analysis.
What you get from this workflow
- Find wasted spend before increasing budgets.
- Check whether conversion evidence is reliable enough for optimization.
- Connect campaign decisions to product-level context.
- Use Margin Max findings as a prioritized operating queue.
Free after Google Ads connection
checks in one account baseline
Magnify groups the audit into 23 sections and keeps failures, opportunities, healthy checks and unknown evidence visible.
Core areas checked
The lead magnet
Profit-first starts with a trustworthy baseline
The 92-point audit exposes the account conditions that can make profit analysis misleading. Once those are visible, Margin Max can prioritize opportunities with better context.
Your account is the case study.
Sign up, link Google Ads and Magnify creates the baseline from your own campaign evidence. The audit stays inside your dashboard so it can become the starting point for optimization — not a one-off downloadable checklist.
Frequently asked questions
Is the 92-Point Google Ads Audit free?
Yes. Create a Magnify account, link Google Ads and Magnify builds the 92-point baseline before you need to make any account changes.
Does Magnify change my Google Ads account during the audit?
No. The first analysis is read-only. Magnify explains findings and proposed actions; account changes stay approval-controlled.
What do I need to connect?
For the Google Ads audit, connect the Google Ads account you want analyzed. Merchant Center is requested only when product or feed workflows need it.
Is this the same as a ROAS optimizer?
No. ROAS is one signal. Magnify’s positioning is profit-first: it uses account evidence, spend efficiency, product context and measurement quality to support better Google Ads decisions.
Related Google Ads resources
Magnify · Margin Max
Find the leaks before you scale the spend.
Connect Google Ads and get the free 92-point baseline. Magnify reads first, explains the evidence and keeps account changes approval-controlled.
Get my free 92-point audit →