Use negative keywords to remove proven waste — not to blindly restrict PMax
Magnify evaluates query and search-term evidence alongside conversion tracking, spend and campaign context so exclusions are based on account evidence.
Why this matters
A negative keyword can save money or remove valuable demand.
The right exclusion depends on intent, conversion evidence and how the term behaves across the account. Magnify treats negative-keyword opportunities as part of the broader audit rather than a standalone list of phrases to block.
What you get from this workflow
- Identify irrelevant or weak search demand.
- Check whether tracking quality supports the decision.
- Review overlap with Search campaigns and account structure.
- Prioritize exclusions with the rest of the waste findings.
Free after Google Ads connection
checks in one account baseline
Magnify groups the audit into 23 sections and keeps failures, opportunities, healthy checks and unknown evidence visible.
Core areas checked
The lead magnet
The audit gives context before the exclusion
Magnify’s 92-point account baseline makes search-term analysis part of a controlled optimization process rather than a one-click bulk exclusion exercise.
Your account is the case study.
Sign up, link Google Ads and Magnify creates the baseline from your own campaign evidence. The audit stays inside your dashboard so it can become the starting point for optimization — not a one-off downloadable checklist.
Frequently asked questions
Is the 92-Point Google Ads Audit free?
Yes. Create a Magnify account, link Google Ads and Magnify builds the 92-point baseline before you need to make any account changes.
Does Magnify change my Google Ads account during the audit?
No. The first analysis is read-only. Magnify explains findings and proposed actions; account changes stay approval-controlled.
What do I need to connect?
For the Google Ads audit, connect the Google Ads account you want analyzed. Merchant Center is requested only when product or feed workflows need it.
Will Magnify automatically add negatives?
The initial audit does not change the account. Any proposed negative-keyword action remains separate from approval and execution.
Related Google Ads resources
Magnify · Margin Max
Find the leaks before you scale the spend.
Connect Google Ads and get the free 92-point baseline. Magnify reads first, explains the evidence and keeps account changes approval-controlled.
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